ZRC

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Services / Performance Marketing (Paid Ads)

Service Detail

Services / Performance Marketing (Paid Ads)

Performance Marketing

Overview

Data-driven paid advertising campaigns across Google, Meta, LinkedIn, and more. Focused on ROI, conversions, and measurable business outcomes.

Avg. ROAS

4.2x

Campaign Systems

60+

Conversion Rate

12%

Multi-Channel Campaigns

Google Ads, Meta Ads, LinkedIn Ads, YouTube, and more. We identify the right channels for your business goals and create integrated campaigns that work together.

Conversion Optimization

From landing page design to conversion tracking setup, we optimize every step of the funnel. A/B testing, pixel implementation, and continuous refinement.

ROI & Reporting

Transparent reporting with real-time dashboards. Track ROAS, CPA, conversion rates, and other key metrics that matter to your business.

Pricing

Tailored to your needs

₹12,000/month + ad spend

Typical timeline: 7-10 days to launch; 30-45 days to optimise CPA and lead quality

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Buyer Guide

Pricing, Timeline, Process and Proof

Typical Investment

₹12,000/month + ad spend

Final scope depends on deliverables, integrations, ad spend, content volume, and approval complexity.

Expected Timeline

7-10 days to launch; 30-45 days to optimise CPA and lead quality

We separate launch speed from performance maturity, so early execution and long-term optimisation are both clear.

Best Fit

Lead generationReal estateHealthcareEcommerceEducation

Proof Signals

4.2x average ROAS

Conversion tracking setup

Weekly optimisation cycles

How the Engagement Works

Step 01

Tracking First

We set up pixels, GA4 events, call tracking, CRM or sheet routing, and conversion goals before scaling spend.

Step 02

Offer & Landing Page

We sharpen the offer, form flow, WhatsApp handoff, and trust elements so clicks can become qualified leads.

Step 03

Campaign Build

Search, Meta, Shopping, remarketing, and audience structures are built around intent and funnel stage.

Step 04

Budget Optimisation

We cut wasted spend, improve creatives, test keywords, and report CPL, CPA, ROAS, and actual lead quality.

Factor	ZRC	Typical Agency	Freelancer
Strategy	Research, execution, tracking, and optimisation under one team.	Often split across account, creative, and media teams.	Usually focused on one narrow production task.
Measurement	Lead, revenue, source, and conversion tracking are built into the workflow.	Reports may focus on activity metrics before business outcomes.	Tracking depends on what tools already exist.
Speed	Clear kickoff, weekly execution cadence, and practical launch timelines.	More layers can slow revisions and decisions.	Fast for small tasks, risky for multi-channel systems.

Objections We Resolve Before Kickoff

Can you reduce wasted ad spend?

Yes. The first audit looks for poor match types, weak landing pages, missing tracking, duplicate audiences, and non-converting placements.

Do you guarantee leads?

We do not fake guarantees. We build tracking, tests, and optimisation loops that make lead volume and quality measurable.

Visual Showcase

Selected Work

A preview of executions aligned with this service.

Performance Marketing

Related Services

Often Paired With This Service

Social Media Marketing

Platform-specific strategies, content planning, community management, and paid campaigns that generate leads and drive sales consistently.

Learn more

Lead Management & CRM Setup

Custom CRM implementation, lead tracking systems, and automation workflows to capture, nurture, and convert leads efficiently.

Learn more

Search Engine Optimization

Technical SEO, keyword research, on-page optimization, and local SEO strategies for sustainable organic growth and visibility.

Learn more

Industries We Serve

This Service Across Industries

Healthcare Real Estate Education & Coaching E-Commerce & D2C SaaS & Tech

Frequently Asked Questions

Common Questions About This Service

Performance marketing means you pay for measurable outcomes — leads, sales, or sign-ups — rather than just impressions or clicks. Every rupee is tracked to a result. ZRC manages Google Search, Display, Shopping, and Meta Ads on a performance basis.

Highly dependent on industry and targeting. For local service businesses (real estate, education, clinics), CPL typically ranges ₹150–₹600 on Google and ₹80–₹300 on Meta. We share realistic benchmarks before you commit any budget.

We recommend a minimum of ₹15,000/month in ad spend to gather statistically meaningful data and optimise. Below that, the learning phase takes too long. Our management fee is separate and depends on scope.

Through negative keyword lists, tight audience segmentation, location radius targeting, device bid adjustments, and ad scheduling. We audit search term reports weekly and prune spend on non-converting queries.

Yes. You get full access to the ad account — we never hold accounts hostage. Monthly reports include spend breakdown, cost per click, cost per lead, conversion rate, and ROAS with plain-language analysis.

In Practice

How This Service Actually Moves the Needle

We turn ad spend into predictable revenue with campaigns built on data, testing, and continuous optimization.

What You Gain

Every campaign is backed by detailed attribution modeling, ensuring you know exactly what's working and what's not.

Our Commitment

Make paid advertising a profitable growth channel that scales with your business goals.

Pricing, Timeline, Process and Proof

Typical Investment

₹12,000/month + ad spend

Final scope depends on deliverables, integrations, ad spend, content volume, and approval complexity.

Expected Timeline

7-10 days to launch; 30-45 days to optimise CPA and lead quality

We separate launch speed from performance maturity, so early execution and long-term optimisation are both clear.

Best Fit

Lead generationReal estateHealthcareEcommerceEducation

Proof Signals

4.2x average ROAS

Conversion tracking setup

Weekly optimisation cycles

How the Engagement Works

Step 01

Tracking First

We set up pixels, GA4 events, call tracking, CRM or sheet routing, and conversion goals before scaling spend.

Step 02

Offer & Landing Page

We sharpen the offer, form flow, WhatsApp handoff, and trust elements so clicks can become qualified leads.

Step 03

Campaign Build

Search, Meta, Shopping, remarketing, and audience structures are built around intent and funnel stage.

Step 04

Budget Optimisation

We cut wasted spend, improve creatives, test keywords, and report CPL, CPA, ROAS, and actual lead quality.

Factor	ZRC	Typical Agency	Freelancer
Strategy	Research, execution, tracking, and optimisation under one team.	Often split across account, creative, and media teams.	Usually focused on one narrow production task.
Measurement	Lead, revenue, source, and conversion tracking are built into the workflow.	Reports may focus on activity metrics before business outcomes.	Tracking depends on what tools already exist.
Speed	Clear kickoff, weekly execution cadence, and practical launch timelines.	More layers can slow revisions and decisions.	Fast for small tasks, risky for multi-channel systems.

Objections We Resolve Before Kickoff

Can you reduce wasted ad spend?

Yes. The first audit looks for poor match types, weak landing pages, missing tracking, duplicate audiences, and non-converting placements.

Do you guarantee leads?

We do not fake guarantees. We build tracking, tests, and optimisation loops that make lead volume and quality measurable.

Common Questions About This Service

How This Service Actually Moves the Needle

We turn ad spend into predictable revenue with campaigns built on data, testing, and continuous optimization.

What You Gain

Every campaign is backed by detailed attribution modeling, ensuring you know exactly what's working and what's not.

Our Commitment

Make paid advertising a profitable growth channel that scales with your business goals.