Kalpaksh IAS
Civil Services Coaching (UPSC / MPPSC), Ujjain
When we started working with Kalpaksh 1 year ago, they had 2K+ Instagram followers with 2K+ self-managed posts, but their reach was extremely low. Google My Business wasn't even in Top 10. The real problem: their top-class offline facilities and experienced faculty weren't reaching the right audience digitally.
Growth
#1
How ZRC Media Network Pvt Ltd
Helped Kalpaksh IAS
Platform
Objective
Transform digital presence, build brand authority, and generate consistent student inquiries through strategic rebranding, content marketing, and local SEO optimization.
Our Approach
Deep Analysis & Opportunity Identification
Discovered Kalpaksh had Ujjain's most advanced library facilities, highly experienced faculty, and a complete IAS aspirant ecosystem — but none of this was properly highlighted digitally. This became our growth opportunity.
Strategic Rebranding
Rebranded from 'Kalpaksh' to 'Kalpaksh IAS' so students instantly relate it to IAS coaching. Launched a fresh Instagram account to escape the old account's suppressed reach and start algorithm-friendly.
Content Strategy: USP + Value + Authority
Created content pillars: Library Facilities Highlight, Teachers & Mentors Focus, Current Affairs Content, Carousel Posts (high reach & saves), and Aspirant-centric educational posts. Carousel & current affairs content delivered maximum reach.
Meta Ads for Consistent Growth
Planned Meta Ads boost every 3 months to scale reach, generate leads, and push high-performing content. This kept growth consistent and stable throughout the year.
Google My Business Domination
Complete GMB profile optimization, regular updates & posts, review strategy, and local SEO focus. Result: From not in Top 10 to #1 Ranked on Google in Ujjain.
Results Achieved
Measurable impact delivered through strategic execution
Followers
Instagram growth
Google Rank
Top ranked in Ujjain
Student Leads
Consistent inquiries
Brand Status
Recognized IAS institute
Follower Growth
Organic growth over the engagement period
Videos We Created
Drag or scroll to explore the content we produced
Posts That Make a Real Difference
Our top-class designers don't just create visuals — they craft strategic content that resonates. By deeply analyzing each brand's unique needs, audience, and goals, we design posts that capture attention, build trust, and drive real engagement.
Designs Created
7+
ZRC Media Network Pvt Ltd completely transformed our digital presence. From struggling with low reach on our old account to becoming the #1 ranked coaching institute on Google in Ujjain — the results speak for themselves. Our student inquiries have become consistent and our brand is now recognized across the region.
Kalpaksh IAS
Civil Services Coaching (UPSC / MPPSC), Ujjain
